A little Hyperlocal at ad:tech

by Matt on Apr 26, 2009 in Industry

hellometro at adtechI spoke last week at the big ad:tech conference down in San Francisco — my first time ever attending an ad:tech, and I wasn’t sure what to expect. I was pleasantly surprised to see HelloMetro.com pushing the hyperlocal concept to a crowd that was rumored to be in the 10,000 +/- range. Don’t know how many of those folks were even familiar with the term, but they were introduced to it if they walked past the HelloMetro.com booth on the main expo floor.

Not familiar with HelloMetro.com? I mentioned them briefly in Everyone’s Getting the Hyperlocal Religion — they have a network of city guide web sites that, according to their marketing brochure, covers 1,500 cities, 35,000 neighborhoods, and 50,000 zip codes. Examples include HelloSeattle.com, HelloAtlanta.com, and even a couple in my small-town slice of life — HelloRichland.com and HelloKennewick.com.

One of their recent pushes has been to hire writers to help create new content — usually in the form of restaurant reviews and event recaps, things like that. (Here’s an example of a local restaurant review from HelloAtlanta.com.) I don’t know what the pay is, but the money is the only tangible benefit to being a HelloMetro.com writer. They don’t create author profile pages, so it’s not a way to get some additional exposure and/or a link for your local blog. Maybe someday that’ll change.

Regardless, it was good to see a little “hyperlocal” at ad:tech last week.

You might also like:

  1. HelloMetro Continues to Grow its Hyperlocal Network


April 26, 2009 | Filed Under Industry 

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