Ad Trends in Seattle’s Hyperlocal Scene

by Matt on Jan 9, 2010 in Industry

The Neighborlogs blog has an interesting look at some of the current hyperlocal advertising trends happening across Seattle’s very active hyperlocal blog scene. Where ad types are concerned, it’s very reminiscent of the Internet’s early days:

Almost all activity that advertisers pay for on Seattle community news/hyperlocal news sites is standard display advertising — banner ads, tile ads, etc.. There is some experimentation with affiliate stuff via Amazon, etc. but it’s a waste of inventory usually at this relatively small scale. Another waste of space at this level is AdSense.

The post also looks at pricing, sales, self-serve trends, and innovation. Good stuff.

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January 9, 2010 | Filed Under Industry 

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