Blog Marketing: The Shirt On Your Back
by Matt on Jun 8, 2009 in Promotion
Blogging has been slow around here because I’ve been under the weather for the past couple weeks, but doing better now, thankfully … and finally catching up on saved items in Google Reader.
One of those saved items is Steve Sherron’s post, Marketing Tips For Your Hyperlocal Blog, in which he shares several ideas that are all good … but one that’s so brain-dead simple I’m slapping myself for not having done this with our local blogs. Steve runs Monroe Scoop and made this:
Seriously, why wouldn’t you put your URL on a t-shirt and wear it around town? Heck, why not make a bunch of them and give them out at local events or via your blog? It’s so simple, but seems to me that it could be so effective. Great exposure for your blog, you’re making people happy by giving them something for free, and they’re spreading the word further than you could’ve by yourself — win, win, win all around.
Great idea, Steve.
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I’m always surprised when I wear the shirt at an event. Someone always comes up to me and tells me that they are aware of and like my site or they come up and ask me about the site. The shirt sends me traffic and gives my site awareness. My next move is to put a vinyl sticker on the back window of my truck.
That’s awesome, Steve. T-shirt as conversation starter. You can’t ask it to do much more.
I have a shirt that says:
(front of shirt)
Follow Me
@RailLife
(back of shirt)
Stop reading this shirt, start reading my blog:
RailLife.com
I love wearing it to tweetups, blogging conferences etc. Lot’s of fun reactions.
I am thinking of having one made that says:
I am a fan!
Hyperlocalblogger.com