Chris Brogan Pimps Hyperlocal
by Matt on Nov 30, 2008 in Industry
Last night I posted about Seth Godin pimping hyperlocal, and today it’s Chris Brogan’s turn. Only Chris uses the term “small news” to describe what sounds to me like hyperlocal reporting:
“…YOU, without much training, can report small news. Maybe it’s not meant for your very specific blog, but a side blog, a side project, with a few other reporters. I think realtors are actually figuring this out from a slightly different perspective.
It’s not too tricky. We have the cameraphones. We have the Flips. We have the distribution. This is as simple as putting up a blog, adding media to it, and reporting on small news that matters to you.”
You tell me … is Chris talking about hyperlocal? I think so. Perhaps it’s just one subset of hyperlocal — the hyperlocal news angle. Hyperlocal blogs can be more than just news reporting; they can be random thoughts/opinions on your neighborhood, pretty photos that you take while walking through the park, and much more. It doesn’t have to be news reporting, but that’s certainly part of it.
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When I think about blog posts which reflect ‘local news’, I remember this Richland Real Estate Blog post from June –
http://richlandrealestateblog.com/wind-woes-in-richland/
I felt like a cub reporter, being first on the scene and getting the scoop BEFORE the traditional news outlets got there. In addition, our local NBC affiliate used my pics during their report that night. I’m sure continued efforts by me to be first on the scene of a local story would doubtless bring additional exposure for me, my blog, and my business.
True, that was pretty cool. Shame that the TV station didn’t link to your blog post from their web site story, though. Still — good example and we should be trying to do more of that.