Comments on: Content Development for Our Hyperlocal Blogs

By: Podcast: Matt McGee From Small Business Search Marketing | Searching Solutions

Fri, 26 Sep 2008 22:56:08 +0000

[...] Content Development for Our Hyperlocal Blogs [...]

By: Susan

Susan — Tue, 09 Sep 2008 19:41:48 +0000

Matt, good series. I just started a hyperlocal blog for my town (http://southboroughspot.blogspot.com/). RSS has been key to content generation. I’ve set up RSS feeds to anything and everything – local news outlets, Google news, youtube, flickr, twitter, delicious, etc. Even for a small town like mine, there’s lots of info out there.

By: Matt

Matt — Fri, 29 Aug 2008 21:26:59 +0000

That’s a great point, Nick — and really, a great goal for a local blogger. When you become that well known and trusted, you’re really doing things right. There’s at least one blog over in Seattle at that level, and of course a lot of the Gawker-type local blogs in the big cities are at that level.

By: Nick Bastian

Nick Bastian — Thu, 28 Aug 2008 02:46:46 +0000

I love this series too…
You mention “you essentially become a source of local news.” – I have found that, once you become an “area expert,” the local media will contact YOU for information on your community or blog. Once they see you as an expert, your readers really begin to pay attention.

By: Matt

Matt — Wed, 27 Aug 2008 23:57:10 +0000

I think you’re on to something there, Miriam. And I think that goes beyond local blogging — aren’t the best bloggers generally people who are comfortable engaging a community of readers? I think so. A lot of people clam up when you talk about blogging. I think it’s probably something that some people are naturally good at, and others not so much. Good food for thought.

By: MiriamEllis

MiriamEllis — Wed, 27 Aug 2008 21:14:09 +0000

I’m so enjoying the sound and sage advice in this series, Matt.

Something I find I’m doing these days while talking to new prospective clients is trying to gauge whether they are blogging naturals or not. If a new local client is talking about the organizations he belongs to, the events his family is going to, the new businesses he has his eye on, you start to get the feeling he’s going to be a great candidate for becoming a hyperlocal blogger.

The feet on the street aspect of this is likely going to become a defining factor. People with a big sense of community involvement and a lot of natural curiosity about local news and events are going to be top candidates for successful hyperlocal blogging, eh?

Miriam

By: How to Start a Hyperlocal Business Blog

How to Start a Hyperlocal Business Blog — Wed, 27 Aug 2008 16:36:12 +0000

[...] Planning A Hyperlocal Blog Strategy Tuesday: Setting Up a Hyperlocal Blog (or Four) Wednesday: Content Development for Our Hyperlocal Blogs Thursday: Marketing A Hyperlocal Blog Friday: Hyperlocal Blogging: Successes and Failures So [...]