Content Idea: Local Flu Shot Information
by Matt on Nov 17, 2008 in Content
This is one of those I totally didn’t expect this, but it’s cool! kind of discoveries, and I think it’s worth passing along at this time of year.
About a month ago, I wrote almost identical blog posts about flu shots on three of our four hyperlocal blogs. You can see them here:
- Richland flu shots, which currently ranks #1 on Google
- Kennewick flu shots, which also ranks #1 on Google
- Pasco flu shots, which currently ranks #3
I didn’t think much of those posts at the time, especially since there’s almost no substance there — just some date, cost, and location information. So you can imagine my surprise when I was looking at Google Analytics for those three blogs and saw all kinds of flu-related keywords bringing search engine traffic to the blogs. Have a look:
(click for larger version)
These posts didn’t bring in a ton of new traffic, but I’m not gonna complain about any unexpected new visitors we get. Are you? I guess the lesson here, which should’ve been obvious before I looked at our analytics, is that people are searching for local health information on the web. As a local blogger, you’re in position to give it to them.
What to do: Check your local County Health Department web site, or call them, to find out if there are any planned flu shots coming up in your area. Blog about it. And, if you get some new search engine traffic, leave me a note in the comments. 
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