Does Your Blog Reflect Your Community?
by Matt McGee on Jun 28, 2009 in Blogging
I find it tough sometimes to decide what to blog about and what to ignore on our hyperlocal blogs. Sure, some things are obvious — popular local events, importatnt local news, etc. But what about when a new business opens, or an existing business closes? Do you report on bad stuff that happens in your neighborhood, or do you just focus on the good?
Your answers to those questions probably depends on what type of local blogger you are. Our blogs are indirectly designed to promote Cari’s real estate business, so we don’t blog about the rare murder or missing persons report and stuff like that. We have, however, blogged about the local mall shutting down after a robbery. If you’re not running a pure local news blog, these decisions can be difficult.
Whether we like it or not, whether we know it or not, outsiders will be judging our hometowns based on what they read on our local blogs. It’s no different than how newspapers are a reflection of the town they cover. Watch this funny skit by British comedian Jack Dee (esp. the first 3 minutes):
If you agree that your local blog should be an accurate reflection of the town you live in, try this:
- Step back and read through your blog archives with the eye of an outsider.
- Look at the tone of voice in your posts: Positive? Negative? Supportive? Critical?
- Look at the words you use most often: (same as above)
- Adjust accordingly, but … and this is important … be yourself.
What are your thoughts? Do you think your local blog should be an accurate reflection of the community you write about? Comments are open.