Going Hyperlocal on Facebook
by Matt on Nov 18, 2008 in Promotion
Last month on my Small Business Search Marketing blog, I included Facebook in a post about social sites for local networking … but William Perrin, a hyperlocal publisher over in England, takes the idea a lot further with concrete examples of how to use Facebook to build hyperlocal communities:
These Facebook groups can work powerfully with hyper or ultra local sites to cross over content and messages. I set up I Love Kings Cross as an experimental sideline to my Kings Cross community site. The 160 odd people in the Facebook group are about 75% different to the 140-odd people who sign up to my Feedburner emails from the community site.
That’s an interesting idea to me. I’ve joined the requisite local network groups on Facebook, and have installed the “Neighborhoods” app to try to find other locals (hasn’t worked), but I’ve never given any thought to setting up Facebook groups to cross-promote my hyperlocal blogs. That may be a better way to connect with local people than to wait for them to install the right Facebook apps.
William’s article is a good read. Here’s the link: Facebook and hyperlocal voice.
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