Google’s Hyperlocal Video Thing – A Yawner
by Matt McGee on Jul 25, 2010 in Industry
I joined in the excited buzz last month when word spread that Google was doing some kind of hyperlocal video/news project in the San Francisco area.
Turns out that Google’s plan isn’t as exciting as first thought. It’s actually kinda of a yawner.
Google announced on Thursday that the company is working with the local ABC TV station to power their “UReport” citizen video submission service:
ABC7 will use YouTube Direct to collect news footage from people in the San Francisco Bay Area. Residents of the Bay Area are invited to document the news and events happening where they live, work and play, and to submit those videos via YouTube Direct to the producers at ABC7. The team at ABC7 will feature newsworthy videos on television (Channel 7 in the Bay Area), on their website (ureport.abc7news.com), and on their YouTube channel (youtube.com/abc7news).
Like … really? That’s it? Terribly anti-climactic. Citizens are already posting news videos on YouTube every day. You’d think Google could come up with something more creative than this, y’know?