How Does Your Online News Operation Compare?
by Matt on Jun 6, 2010 in Content, Industry
Michele McLellan shared some interesting stats a few days ago at the Reynolds Journalism Institute web site. The numbers are from a survey of 66 online news sites that was done in April and May.
Where does your content come from?
The 66 publishers said that nearly half of their content comes from paid staff members — either full-time or part-time staff. Volunteers and students make the next two largest content sources, at 27% and 8% respectively. “Content partners” also generate 8% of local news content, and user-generated content accounts for 7%.
Accomplishing goals?
This question caught my eye: The survey asked the local online publishers to list how important various goals/tasks are, and then to grade themselves on how well they’re meeting those goals. The biggest discrepancy between importance and success: operating a sustainable business. That’s probably not too surprising. Here’s the chart.
That’s just a teaser of what you’ll find in the full article. There are some interesting stories and quotes from the folks who run the hyperlocal news operations that were surveyed.
If you read it, the obvious question is: How does your news site compare?
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