Hyperlocal & Blogging’s Future
by Matt on Dec 11, 2008 in Industry
“What does the future hold for blogging?” is an awfully heavy question to tackle, but that’s what a bunch of bloggers did last week on Problogger. The replies were good and varied, and worthy of more thought and discussion. But only one person touched on anything remotely hyperlocal in his reply, and that was Lee Robertson:
The future of blogging is to help in creating community. To connect with those around us, whether they live across town or across the world. Blogging is about telling stories, whether the stories are for your business, your hobby or your family. Blogging makes it easy to tell those stories and connect with the people that want to hear them. I might be a bit of an idealist that sharing information can help us actually get to know each other and understand each other better. I have to wonder if the future for blogging is perhaps to take a step back from the professional blogging that we are seeing so much of and becoming a little more personal again.
He’s actually hitting on two things there — the local and the personal. Definitely related, and there’s plenty of room for both no matter what type of local blogger you are.
I obviously think the future of blogging will include the hyperlocal element much more than it does today. (I wouldn’t have created this blog if I felt otherwise, right?) As traditional media continues to shrink, we’ll see more and more local blogs taking up the role of community kiosk and becoming valuable, trusted sources of local information.
Your turn: How would you answer the question, “What is the future of blogging?” Comments are open….
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Thanks for the link and the quote. Interesting site you have here. I think you have a good point that blogs will start to fill a local element that has been missing in traditional media. I think people are tired of the “nothing but the facts” kind of news. They want to have personal reactions to news. Traditional media does not do that very well. It is the personal stories that help to bring people together.
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Thanks for the kind words, Lee. I agree with your point there about bringing people together. A quality local blog should always be able to do that more successfully than traditional media.