Hyperlocal News Roundup

by Matt on Dec 21, 2008 in Industry

newsstandHolidays and family birthdays are keeping me super-busy these days, but here are a couple hyperlocal bits of news worth passing along on this snowy, cold weekend in the Pacific Northwest:

First, Cory Bergman made a prediction a couple weeks ago on Lost Remote:

With thousands of journalists losing their jobs, I have an easy prediction to make: neighborhood blogging will explode.

Cory says that he’s already getting lots of emails from journalist-types asking how to start something like his excellent MyBallard.com, a blog about a Seattle neighborhood.

Second, Adrian Holovaty writes on his personal blog about how EveryBlock.com is shredding the “hyperlocal” name in favor of something new: microlocal:

This gives a much better sense of our focus. It’s unambiguous in its level of detail: the 1400 block of S. Hill Street in Seattle is unequivocally “micro.” Is a neighborhood micro? Yeah, kinda, depending on the size. An entire county, a borough, or city/suburb? No.

Micro implies intense focus, incredibly small scale and rich depth — all of which describe EveryBlock’s general take on things. Best of all, people I’ve talked to seem to understand the term implicitly, as isn’t the case with the much more vague “hyperlocal.”

I think he raises a good point, mainly because when I started this blog, someone completely unfamiliar with the idea of “hyperlocal” wondered if it meant excited blogging. But that doesn’t mean I’m about to change the name and domain. :)

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Comments

One Response to “Hyperlocal News Roundup”

  1. George Blake on December 21st, 2008 5:14 pm

    Bloggers seeking to be both hyperlocal and profitable should consider Ourtown.com, which provides news feeds for their site and helps them create local advertising and revenue for them. Local editors also will share in national advertising based on traffic.

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