Hyperlocal News Roundup
by Matt on Feb 14, 2009 in Industry
My presentation on Hyperlocal Blogging at SMX West this past Tuesday was well received, I think. The session was full, with about 75-100 people in the room. I spoke afterward with one gentleman who’s already doing some local blogging, and one woman — a former newspaper journalist — who’s interested in getting started.
While I was gone all week, there was some other stuff going on in the hyperlocal world:
CyberJournalist pointed to this January article from Steve Yelkington that outlines the three primary roles your local website should play:
- Town crier
- Town square
- Town expert
Steve is writing this primarily for folks who have a local news-based site (or blog):
Journalists tend to gravitate to only one of these roles: the town crier, the quaint colonial-era village character who walks around ringing a bell telling you what’s happening. It comes naturally. This is why 24×7 coverage teams and the “continuous news desk” concept take root so quickly when newsrooms suddenly awaken to the urgency of taking the Internet seriously. But the other roles aren’t secondary. They’re coequal, and they’re grossly neglected by most local news websites.
On Hyperlocal 101, Shields Bialasik shares a list of Five Vital Elements For Hyperlocal Success:
- Community Based – User Generated Content
- Sales Mobility & Automation
- Virtual & Remote Office & Networks
- Online Domination
- Strong Mobile Phone Capacity
And finally, an interesting move from EveryBlock — they’re adding local deals and coupons to the already deep city data in their system. The deals and coupons come from ValPak and are updated on a daily basis.
You might also like:
Comments
One Response to “Hyperlocal News Roundup”
Leave a Reply (please use your real name; company names & other keyword-based names will be deleted)
-
-
Featured Video
[...] Hyperlocal News Roundup [...]