Is Yahoo Going Hyperlocal?
by Matt McGee on Aug 26, 2010 in Industry
Why not!? Everyone else is, right?
Alan Mutter writes today about Yahoo looking to hire writers to be part of a local news site in San Francisco. It’s related to Yahoo’s recent purchase of Associated Content. From Alan’s article:
In a breathless email blast to registered contributors at Associated Content, Yahoo said it is “looking for writers living in or near the San Francisco area (like you!) to write compelling, local content — ranging from highlights of your favorite neighborhood destinations to metro-wide, first-person reporting assignments covering the stories and topics not typically found in mainstream news media.”
Yahoo already is a bit of a player in the local news space. It offers local news right on the www.yahoo.com home page, even.
Yahoo has also been hiring digital journalists for several months now to bolster is news-related content. In mid-January, Yahoo News’s Andrew Golis wrote on his personal blog about needing to hire five new bloggers:
I’m looking to build a team of voracious news consumers with an eye for a good story angle and the ability to write in tight, engaging prose. Each blogger should have both reporting and online news experience, broad interests, and the ability to write for a general, non-expert audience. Our office will be virtual, so the ability to juggle instant messenger, email, the phone, and the TV simultaneously is essential. These are jobs for a multitasking, obsessive news junkies with a common touch.
Now, those five positions he referred to were all national-level bloggers for Yahoo News. But, based on what Alan Mutter writes about today, it seems like Yahoo News is now pushing its coverage further into the hyperlocal space. San Francisco first … and perhaps many more to come after that.
Update: PaidContent points out that Yahoo is also advertising for editors in San Jose, Chicago and Dallas.
(there’s more discussion on MediaGazer)
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Of course, the other point to note is the Yahoo tie in with Starbucks and their free wifi… that makes them v much heading in the hyper-local direction…
http://rickwaghorn.co.uk/2010/08/17/if-starbucks-are-building-localised-doorways-and-channels-through-their-coffee-shops-cant-we-do-the-same-into-rural-communities/
best etc
r
That’s interesting, Rick – thanks for the link. I wasn’t aware of that connection.
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