Having a website is a great way to attract your audience and get your brand or company name out in front of a large audience. Some website owners have decided, though, that simply having a website with only text is not the way to go. Instead, they want to make their website more attractive by adding some extra bells and whistles. Audio and video files can be great addition to your website. They add flair to your site instead of sticking to only text, and they provide added value for your site visitors. But some people question if multimedia files do anything else. How exactly do multimedia files actually help your website?

Multimedia files can improve website traffic.

If you provide different multimedia files on a regular basis, it can be a great way to improve website traffic. By building a strong following of your multimedia files, whether videos or even podcasts, you will create a dedicated audience that will continually come back to your site just to see your multimedia files. This can be a great way to get traffic to your site on a regular basis.

Multimedia files can help your website go viral.

Think back to all the things you’ve seen go viral on the Internet. In most cases, they’ve been images, podcasts or videos. When you have multimedia files on your website, you are helping your website with the possibility of going viral. When your web visitors see a multimedia file on your site that they love, they are more inclined to share that multimedia file with their friends and followers via email or social media. This is why it’s extremely important for you to make it easy for your audience to share these files with others. Be sure there are widgets with these files that allow your audience to share them with the click of a button. This will help your multimedia files to go viral, and this can certainly help to boost your website traffic.

Multimedia files can improve your search rankings.

In order to land on a search engine results page (SERP), your website needs to attract the search engines with keyword rich content. Unfortunately, multimedia files like podcasts and videos don’t help your search engine optimization on their own. Search engines cannot crawl through the content on videos and audio files, so any content on these files does not improve your SEO—unless you transcribe those files and place the transcription on your website.

When you add transcriptions of video and audio files on your website, you are giving the search engines content to crawl through. The search engines will then use this content to rank your site more appropriately, and these transcriptions can help your website land higher in the SERPs. This will greatly improve your overall SEO, and it can make your website more visible to your target audience.

Multimedia files can help your website when used correctly. Make sure that you are providing multimedia files that add value to your site, and create files that your audience will enjoy. When you implement strong multimedia files on your website, you can see a great increase in visibility and traffic.

Featured images:

•  License: Creative Commons image source 
•  License: Image author owned 

Guest Author: Lizzie Lau is a freelance writer and multitalented Internet professional who combines personal opinions and research to create appealing and informative articles on various topics.

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