Outside.in Launches Outside.in for Publishers
by Matt McGee on Jun 26, 2009 in Industry
It’s called Outside.in for Publishers, and it opens up a new window to getting your local blog content onto other sites … and perhaps even an opportunity to pull in more local content onto your own blogs if you choose.
Up until now, Outside.in has collected local content from blogs and other sources and displayed them on city/town pages on their own domain. Outside.in for Publishers takes your content and basically puts it into a widget of sorts that other sites can embed. In their announcement, Outside.in mentions four local news sites that are already showing additional content via this platform. Here’s a screenshot of the Neighborhood News page on SCNow.com:
In that “More from around the web” section, you might be able to see a bunch of hyperlocal content being pulled in from other sites – including at least one blog – via the Outside.in for Publishers platform. Pretty cool.
I hope to do a deeper look at this soon, esp. in relation to our own hyperlocal blogs. I wonder if Tri-Cities, WA, is big enough to make this work for us. I don’t know if any of the local TV, radio, or newspaper sites are using this (I doubt it), but if there’s enough local content in the system, we might consider adding a news page to our blogs to supplement what we write about. We’ll see. But whether we use it or not, this is a big step where hyperlocal publishing/blogging is concerned.