Outside.in Relaunches with Improved Hyperlocal Search
by Matt on Oct 30, 2009 in Industry
I’d be remiss if I didn’t mention that Outside.in recently relaunched with all kinds of new focus on hyperlocal search. I’m tempted to call it a hyperlocal search engine, but that might just be the Search Engine Land editor in me coming out.
The full set of new features is detailed on the Outside.in blog. A quick summary would go like this:
- single search box offering search by city, ZIP, neighborhood, address, and place
- keyword search within any of those same geographic options
- RSS feeds for any search you conduct and any page on the site
- new design
Outside.in also says they’re trying to be smarter about figuring out your location when it’s not clear … like, if you just type “Columbus” in a search box, for example.
You can try out all of this on the new Outside.in home page. In my experience, it’s pretty cool overall — but, since I live in a smaller town, the new features are lost because of the lack of content. If you live in a bigger area, I trust your experience will be different.
And one more thing: see that third bullet point above, about the RSS feeds for any search/page? That’s pure gold if you’re planning to add a local “newswire” to your blog. Even if you have a super-targeted blog — say, about local education in your hometown — you can now get RSS feeds for that. Very cool.
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