One in Seven Internet Users Has Read a Local Blog
by Matt McGee on Jun 15, 2010 in Industry
Fourteen percent of U.S. Internet users — about 1 in every 7 — read a community/local blog in 2009. That’s one of the many interesting stats shared last week in Pew Research’s Neighbors Online report.
Pew’s data suggests that local blogs are barely ahead of email as a source of community news; 13% of survey takers say they exchanged email with neighbors about community issues.
The study breaks down community blog readership by demographics, too. The chart below shows that young and urban Internet users are more likely than others to have read a community blog.
Here are some of the other interesting stats that speak to the public’s interest in community/hyperlocal information:
- 22% of all adults (representing 28% of internet users) signed up to receive alerts about local issues (such as traffic, school events, weather warnings or crime alerts) via email or text messaging.
- 20% of all adults (27% of internet users) used digital tools to talk to their neighbors and keep informed about community issues.
You can read and/or download the Neighbors Online report from PewInternet.org.