Promoting Local Blogs Offline: MOO Cards
by Matt McGee on Nov 20, 2008 in Promotion
One thing that separates us local bloggers from many other bloggers is that we absolutely must promote our local blogs offline, in our local communities. If you expect to grow a local blog with nothing but online promotions, I think you’ll be disappointed with your growth rate.
In part five of my Starting A Hyperlocal Blog series, I mentioned that one of our failures was the local of offline promotion of our four hyperlocal blogs. Now, a couple months later, we’ve finally taken the first step toward changing that:
These are MOO Business Cards, made from a selection of my own Tri-Cities photos already posted on Flickr. Awesome.
(They’re printed by Moo.com over in England. We ordered them nine days ago and they arrived today. I’m such a fan that the link in the previous paragraph is an affiliate link. The printing is top-notch and the card paper stock is higher quality than any business card I’ve ever touched. I ordered 50 cards for $22; you can get 200 for $70.)
When Cari and I attend local events going forward, we’ll have these cards with us to give out to people we meet. I’d like to think the local photography will catch someone’s eye and hold their interest; these cards should be conversation pieces. And the local blog promotion happens on the back side of each card:
We made the decision to promote all four local blogs on each card. I don’t know yet if that’s the right way to do it. Part of me wonders if we should promote each blog on the back of separate cards; i.e., show the West Richland Real Estate Blog URL only on the back of cards with photos of West Richland. Maybe we’ll do that with the next batch of MOO business cards. I think having all four on each card will be okay because the Tri-Cities is small enough that what happens in Pasco is also interesting to people in Kennewick, and so forth.
Those details aside, I’m excited to start sharing these cards with others in our area and seeing if it helps promote our local blogs. I’ll report any good stories in future blog posts.
Your Turn: How do you promote your local blog offline? Do you have business cards, or do you use other methods?