Seth G. loves hyperlocal!
by Matt on Jan 11, 2009 in Industry
Oh, sweet irony. Seth Godin just wrote this weekend about the hyperlocal movement again, and this time he suggests that “not-so-busy real estate brokers” should start a local newspaper. Only, his definition of a newspaper is actually more like a local mailing list, or maybe a local blog.
It will cost you nothing. It will become your gift to the community. And it will be a long lasting asset that belongs to you, not to the competition. (And yes, you can do this if you’re a plumber or a chiropractor. And yes, you can do this if ‘local’ isn’t geographic for you, but vertical).
The sweet irony, of course, is that my wife is a real estate agent … and we just spent the past 3-4 days covering the hell out of our town’s flooding on our West Richland Real Estate Blog. We’ve seen 3-4 consecutive days of record traffic on that blog, another testament to the power of breaking news on a local blog.
And, best of all, my wife’s actually kinda busy at the moment with three listings and, I think, a couple other clients on the “buy” side. She took some photos and blogged one of those flood articles while on the way to a meeting.
This is the second time Seth G. has written about hyperlocal; he did it in November, too.
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6 Responses to “Seth G. loves hyperlocal!”
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Hey Matt,
Nice article. I am not surprised the flood posts are bringing you record traffic.
Is your family okay? I was thinking about you, hearing about that crazy weather you are having. It floods here, too, every few years and I know how chaotic it can be. Everything okay?
Miriam
Hyperlocal is a new word for me, but I’ve believed it for the past year – if your site becomes THE source for news or updates locally (with more interest beyond the 6:00 news) you will get results. And if you can dominate the search engines for keywords, even better. It establishes trust and makes people remember you
Chelle – well said. And welcome to the blog.
Miriam – we live up on a hill, and a bit away from the river, so no worries where we are. Thanks for asking.
Hi Matt, just found your blog, love it! (I also read Seth’s blog and it’s great that he’s talking about Hyperlocal). I hope you will check out our site and blog and let us know your thoughts. We are currently in prelaunch stage.
Keep up the good work!
Joe/Micah – thanks for the comments here. Micah – would be happy to keep in touch down the road. I suspect my readers here will be interested in what your plans are for local blog content syndication.