Seth Pimps Hyperlocal
by Matt on Nov 29, 2008 in Industry
I missed this a week or so ago (because I’m no longer subscribed to his blog, but might have to re-subscribe), so apologies if it’s old news to you … but Seth Godin pimped hyperlocal (blogs, web sites, content, you name it) in a recent post that outlines 10 ways to make money online.
One of his 10: Connect people who are proximate geographically.
That’s pretty much the hyperlocal manifesto in one sentence, isn’t it? Here’s his entire description of a hyperlocal business model:
We all know that newspapers are tanking. Yet news, it appears, is on the rise. This paradox is an opportunity. Who is connecting the 10,000 people in your little community/suburb/town/zip code to each other? One person who spends all day at school board meetings, breaking stories about a dumping scandal, profiling a local business person or teacher? If you did that, and built an audience of thousands by RSS and email… do you think you’d have any trouble selling out the monthly cocktail party/mixer? Any trouble finding sponsors among local businesses for a media property that actually and truly reaches everyone?
That’s not exactly the model Cari and I are going for on our four hyperlocal blogs — I couldn’t imagine selling ads on the Kennewick Real Estate Blog, or any of the others, for that matter. But it is the right attitude to take into the start of any hyperlocal blog — it’s about connecting people and connecting with people. And I like the idea of starting a hyperlocal mailing list. That’s good stuff.
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