Starting a Hyperlocal Blog: The Series
by Matt on Aug 25, 2008 in Blogging
Blogging and local search are two hot items in online marketing, and that makes perfect sense: Blogging is a natural way for a business owner to introduce him/herself to potential clients while simultaneously showing knowledge and expertise of the local area.
This is especially true in the real estate industry. The Washington Post recently wrote about the growing trend of real estate agents using blogs to connect with potential clients. The article hit home at Casa McGee: My wife is a Tri-Cities real estate agent, and we recently started four new hyperlocal blogs for that exact purpose.
Beginning today, I’ll be publishing a five-part series about our experience. The road we’ve taken may not be right for you, and sometimes I’m not certain it’s been right for us. We’re headed in a new direction, trying to navigate all the twists and turns and bumps in the road. My hope is that you’ll learn from our experience, even if that means learning that you should do things differently. 
Monday: Planning A Hyperlocal Blog Strategy
Tuesday: Setting Up a Hyperlocal Blog (or Four)
Wednesday: Content Development for Our Hyperlocal Blogs
Thursday: Marketing A Hyperlocal Blog
Friday: Hyperlocal Blogging: Successes and Failures So Far
Enjoy the series, and please share your thoughts at any point along the way!
Comments
22 Responses to “Starting a Hyperlocal Blog: The Series”
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Hey Matt… I am def interested to see where this goes. I love any test set up to pursue the power of “The Blog.” Thanks for taking this on, I will def be following the series…
Matt,
I was posting my new page to Twitter and I found this blog. I will bookmark it and check back often. We are interested in local blogging for our clients. I just rolled out a new similiar service called Social Media Marketing targeted for local advertising. The new page is on our website under Website Traffic.
Joanna & Gregg – thanks for stopping by, and thanks for following along this week. I’d welcome any feedback you have on any of the articles. The more conversation, the smarter we all get.
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Thanks for the informative post! I’m a former TV Writer/Director-turned-localblogger (http://www.b-townblog.com) and in just over a year online, we’re the main online source of news for Burien, WA; our unique visitor traffic is between 12k-14k per month, and we now have around 33 Paid Advertisers. I’m not boasting – I’m just showing that this model works! cheers, scott schaefer
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I would like more info on marketing side. I have clients that we are having local blogs for and was looking for any proven methods of seo for local blogs ie links that are really good maybe the chamber of commerce, other local businesses, ideas on directories that show other local blogs that you could guest blog for each other etc. Those were my ideas so far any suggestions?
[...] How to Start a Hyperlocal Business Blog – HyperlocalBlogger. A five part series: planning, setting up, content development, marketing, and successes and failures. [...]
[...] How to Start a Hyperlocal Business Blog – HyperlocalBlogger. A five part series: planning, setting up, content development, marketing, and successes and failures. [...]