Stats: Traditional Journalists vs Online Journalists
by Matt on Apr 27, 2010 in Industry, Legal Issues
This is something of a postscript to yesterday’s piece, New Jersey court says blogger is not a journalist … something I remembered reading and finally re-discovered online that adds a bit to the discussion.
Earlier this year, PRWeek and PRNewswire conducted a study of 3,000+ “traditional and non-traditional media” and PR practicioners in the U.S. and Canada. Some of the survey questions focused on this dichotomy (which I hope will go away someday) over who’s a journalist and who’s a blogger. Let me highlight below some of the study’s findings:
- The majority of bloggers now view themselves as journalists – 52%. This is a marked increase from 2009 when just one in three had the same opinion. Yet, despite viewing themselves as professional, only 20% derive the majority of their income from their blog work; a 4% increase from 2009.
- …a striking change occurred in the second-most selected measure of success: “Break news and chronicle events as they happen.” Selected by 20% of respondents, the result was significantly greater than 2009 (5%) which indicates a growing premium on being first with news, likely driven by the growth of online reporting and the 24/7 news cycle.
There are also some interesting numbers about the use of social networking/media sites as research sources. Bloggers and online journalists do so a lot more frequently than traditional media reporters. Here’s a chart that I made to collect the various survey stats.
As you can see, bloggers and online journalists use blogs and Twitter for research a lot more often than newspaper and magazine reporters do.
So, while I’m all in favor of breaking down the barrier that seems to still exist between whether bloggers are journalists in the so-called traditional sense, this study suggests there are definitely differences in how these groups go about their work.
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