Topix.com as a Hyperlocal Portal
by Matt McGee on Oct 18, 2008 in Industry
Peter Krasilovsky has a fairly brief interview with Topix CEO Chris Tolles about how the site has been remade over the years from a pure news aggregator into a local portal site.
They talk about the addition of business listings (from InfoUSA) and classifieds, and Tolles shares some interesting stats about the site’s growth. Here’s one quote from Tolles that jumps out at you:
“Nobody has our reach on the net. We have engagement from 20,000 cities and towns every month.”
That’s impressive, but I still find the new MapQuest Local to be a more compelling local portal experience. Ironically, MapQuest is pulling its local news content from … Topix.
But there’s one big difference: MapQuest wants people like you and me, local bloggers, to send them our content.
I don’t see any similar efforts from Topix to get local content from the people that are on the street writing it. That’d be a nice addition.