Quick Tip: Update Last Year’s Posts
by Matt on May 28, 2009 in Blogging
We are now in our second year of blogging on all four hyperlocal blogs:
WestRichlandRealEstateBlog.com
RichlandRealEstateBlog.com
KennewickRealEstateBlog.com
PascoRealEstateBlog.net
Many of our most popular posts are about local events that happen every year. (I talk a bit more about the success of our event-based posts in part five of the hyperlocal blogging series from last year.) Of course, if these are annual events, we end up blogging about them again. But there’s a problem:
Last year’s blog post is probably the one that people find in Google, Yahoo, etc.
So this is just a reminder that, when you’re blogging about annual events, be sure to go back to the older posts (that probably rank well) and update them with a link to the current post so people can get the information they want. Like this:
It’s that easy. That’s a screenshot of last year’s post about Richland’s Live at 5 concert series, and it’s the one that ranks highly for several related search terms. So people are finding it via search engines, and can now click the link I added to visit this year’s post about the same event.
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This is absolutely true and should be repeated to anyone who can hear it. I’m always surprised by people who think of event writing as perishable content, when in fact it’s useful every single year when that event rolls around again.
One tip here is to use your analytics reports to ferret out some of those searches, and use the early searches for this year’s events that hit last year’s stories as your trigger to write the update.