What Would You Say About Hyperlocal Blogging?
by Matt on Jan 14, 2009 in General
This is cool: In addition to coordinating and moderating three sessions at next month’s SMX West conference, I’m going to present on the Local Search Marketing Tactics panel … about hyperlocal blogging.
To my knowledge, this will be the first time anyone’s given a presentation on local blogging at a major search marketing conference. (I’ve certainly never heard it talked about at the ones I’ve been to since 2006.)
That panel is listed as an expert-level session, but I suspect that hyperlocal blogging as a concept will be new to most of the attendees, maybe all of them. So, my question to you is this:
What would you say about hyperlocal blogging in an educational setting like that?
The comments are open, and your ideas will be appreciated. 
You might also like:
Comments
2 Responses to “What Would You Say About Hyperlocal Blogging?”
Leave a Reply (please use your real name; company names & other keyword-based names will be deleted)
-
-
Featured Video
[...] at SMX West. Over on Hyperlocal Blogger, I’ve asked for ideas on what to cover in my talk: What Would You Say About Hyperlocal Blogging? If you have some thoughts, please click over and leave a comment. Please share this with [...]
Congratulations, Matt. I envy you. As a manager of several commercial business-related blogs in a variety of niches, I’d say that a local blog can be an extension of any business in any niche if done the right way. If you run a business where a segment of your target market is local, or fits into any geographical context, then start a community service blog for that area focusing on drawing awareness and attention to a hot topic affecting the area. Since your business sponsors the blog you’ll include a logo and link back to your main site on your About page, and possibly the sidebar, and it’s another avenue of traffic for the audience that you want to reach for your business. It’s called indirect marketing.